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A field guide to create work that aligns with your values.

Connect with the Author

"A road map for entrepreneurs who hate the word entrepreneur! This book affirms the value and need for humanistic work in all industries and provides clear and actionable steps for humanists to pursue meaningful work—and get paid for it!" 

~Annie Maxfield, lead creator, ImaginePhD

 

"This is the book I needed when I started my own business! In this clear, compelling book, Machulak balances humanistic values, illustrative case studies, and actionable advice to create a valuable tool for any scholars thinking about entrepreneurship as part of their own career paths." 

~Katina L. Rogers, author of Putting the Humanities PhD to Work and founder of Inkcap Consulting

"Hustles for Humanists shatters myths and empowers humanists to reclaim their agency, leverage their unique skills, and transform their expertise into meaningful work. This essential guide is for anyone ready to think boldly about their future, expand their opportunities, and build a business that reflects their values and vision." 

~Christine Henseler, copresident of the Center for Humanities Communication

Featured Book Talks and Workshops

Upcoming Events

April 24, 2025: Penn Career Tools Webinar Series: “Find Your Inner Founder” (12-1PM ET)

Register Here

Past Events

Harvard Graduate School of Arts and Sciences. “Book Talk: Hustles for Humanists feat. author, Dr. Erica Machulak.” April 8, 2025. 

Learn More

University of Connecticut. “Beyond the Book: Hustles for Humanists.” April 3, 2025.

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Princeton GradFUTURES Forum. “Applying an Entrepreneurial Mindset for Scholarly and Career Success” March 27, 2025. 

Learn More

Beyond Academia Keynote, Humanities and Social Sciences. University of California - Berkeley. February 27, 2025. “Choose Your Own Adventure: How to Be the Boss of Your Career”

Learn More

Connect with the Author

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Hustles for Humanists

Build a Business with Purpose

 

About the Book

As a humanities professional, your skills are in demand. Despite the challenges of a competitive job market, the unique skill set that you possess is highly transferable to various industries and roles. Knowing how to position your creativity, knowledge and empathy is vital for achieving meaningful employment and professional growth.
 
Hustles for Humanists provides a detailed roadmap for humanities professionals who want to leverage their valuable skills to find or create meaningful work. Drawing from her experiences as an academic turned entrepreneur, Erica Machulak gives practical advice on how to connect with your core values, market yourself, build relationships with clients, and negotiate fair compensation.
 
This is an essential field guide for finding work that aligns with the core values of your humanities scholarship and practice. It demonstrates how the professional strengths of the humanities can be drawn upon to create fairer, more just and equitable entrepreneurial approaches—whether you’re launching a business, job hunting, or looking for inspiration. Hustles for Humanists helps you unlock the value of your humanities practice and explore exciting new pathways to achieving economic stability both within and beyond academia.

 

 

 

 

Available now

 

Rutgers University Press   Amazon.com     Amazon.ca      Indigo    Tertulia     Porchlight     UBC Press

 

 

About the Authors and Illustrator

Erica Machulak, PhD

Author

Erica Machulak (she/her), PhD, is the Founder and Lead Facilitator of Hikma, a social impact startup with a mission to mobilize scholarship for the public good through consulting, capacity building, and storytelling. Over the past two years, Hikma clients have secured $6M+ in research funding, informed new policies, and published their work in media outlets such as Forbes and the CBC.

As a writer, editor, and facilitator, Erica believes that the world needs to hear more from people who resist easy answers. Since completing her dissertation on Arabic influences in medieval English literature, Erica has written articles for Inside Higher Ed, Intellect Ltd, and Humanities, the magazine of the National Endowment for the Humanities. She holds degrees from the University of Pennsylvania (BA), the University of Oxford (MSt.), and the University of Notre Dame (PhD).

Headshot credit: Heidi Back

Crystal Marie Moten, PhD

Foreword Author

Crystal Marie Moten, PhD is a public historian, curator, and writer who focuses on the intersection of race, class, and gender to uncover the hidden histories of Black people in the Midwest. Moten holds degrees from Washington University in Saint Louise (BA) and the University of Wisconsin, Madison (MA/PhD). She is the author of the award-winning book, Continually Working: Black Women, Community Intellectualism and Economic Justice in Postwar Milwaukee.

Headshot credit: Maurice L. Bland

Sophia van Hees, PhD

Illustrator

Sophia van Hees is a multi-passionate creative with a background ranging from fine art to cognitive neuroscience. She takes an experimental approach to her business and design work, weaving together threads of ideas to discover new and unpredictable connections along the way. As owner of Brave Snail Designs, she also embraces fearless creativity mixed with slow and meaningful growth. Sophia holds a Bachelor of Speech Pathology and PhD from the University of Queensland, Australia.

Headshot credit: Heidi Back